Who is I Ski Shop Anyway?

Well, once upon a time there was a boy, and a girl and they worked in one of the largest ski shops in the DC Metro Area. He was a ski shop mechanic by day, running around to local ski races, and heading north and out west every chance he could, and she was a silly blonde following (and most of the time driving) him there. The boy eventually left the ski shop, and went out on the road as a sales rep for ski, board and accessories manufacturers, the silly blond followed him all over the East Coast while he was selling his wares, and became an accessories buyer in her spare time at the shop.

One day October of 1996, Jen saw an ad in a Ski Tech magazine (an industry magazine she read faithfully) with a ski shop for sale in the Mad River Valley, Vermont. With a good business plan, and a Business Partner/Uncle Bob, Bill and Jen were in Vermont and had bought Inverness Ski Shop by December 6, of that same year! With their backgrounds in retail and in racing, they made Inverness Ski Shop their own by bringing in top manufacturers, a huge selection of goods, and the knowledge to back it up. Bill and Jen bought out their partner/Uncle that spring, bought the building, and got married, making Inverness Ski Shop a true Mom and Pop Shop.

What? A Snowboard Shop? Bill and Jen don't snowboard, but they saw the need for a cool board shop in the Mad River Valley. In 2003 Bill and Jen hired a bunch of snowboarders, gave them some spray paint, a hammer, some nails, and let them pick out a bunch of cool merchandise to sell. Bill and Jen let them do their own thing, because Bill and Jen don't really get it. Apparently it is a cool place to hang. www.PureSnowboard.com

Hhmmmm.. How does he know that about my foot? In 2005 Bill went away to school to get his C-Ped Certification. Bill is now medically trained to alter your ski or snowboard boot, can make prescription orthotics, accommodative orthotics, and alter your athletic and regular street shoes. Why is this different than before? It isn't really, except he has the medical training now, and he is board certified. For 2006 we are launching www.MadBootFitter.com so that people who want that ski boot fit correctly, can come, stay, ski and get their ski and snowboard boots fit by a professional.

Celebrating 10 years, Bill and Jen and the Inverness Ski Shop staff have decided to bring their great selection of gear and knowledge to the World Wide Web. There is always someone around to answer a question, help find a warm outfit, and chat about skiing. Unless it is a powder day of course, then you will find one grumpy employee who might be in a bad mood, but still help you with what ever is needed even if their buddies are all at the mountain having fun without them.